Cookie Policy
Altytude Fitness Limited, trading as Altytude Fitness
Last updated: August 2026
This policy explains what cookies are, which ones we use on altytude.fitness, what they do and how you can control them. It sits alongside our Privacy Policy, which explains what we do with personal data more generally.
Who We Are
We are Altytude Fitness Limited, a company registered in England and Wales, company number 17211058, registered office 101 New Cavendish Street, London W1W 6XH. We are registered with the Information Commissioner’s Office, registration number 14103858. You can contact us at hi@altytude.fitness.
What Cookies Are
A cookie is a small text file that a website puts on your device when you visit it. Cookies let a site remember things between pages and between visits, such as what you chose last time. Other technologies do a similar job, including local storage, pixels and tracking scripts. Where we say cookies in this policy, we mean all of them.
Some cookies are set by us. Others are set by third parties whose content or services appear on our site. We call those third party cookies, and the company that sets them controls what it does with the data.
The Rules We Follow
Under the Privacy and Electronic Communications Regulations and UK GDPR, we can only place cookies on your device without asking if they are strictly necessary for the site to work or to deliver something you have asked for. Everything else, including analytics and anything used for advertising, needs your consent first.
That means non-essential cookies stay switched off until you accept them. Saying no is as easy as saying yes, nothing on the site is withheld if you decline, and you can change your mind at any time.
Cookies We Use
Strictly Necessary
These make the site work and remember the cookie choices you have made. They do not need your consent.
Statistics
These tell us how the site is used, such as which pages people visit and how they found us, so that we can make the site better. We use Google Analytics. These cookies are only set if you accept statistics cookies.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes one visitor from another so that visits can be counted | 2 years |
| _ga_TPKXDPYZY6 | Google Analytics | Keeps track of the state of your session for our Analytics property | 2 years |
Functional
These are set on pages that have a form, to stop automated spam. They are only set if you accept functional cookies.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| _GRECAPTCHA | Used by reCAPTCHA to tell real people apart from automated bots on our forms | 6 months |
Google reCAPTCHA stores information on your device to tell people apart from automated bots. It is used only on pages with a form, and it is not used for advertising.
Marketing
We do not currently use marketing or advertising cookies, and there is no advertising pixel on this site. If that changes we will update this policy and ask for your consent before any are set.
Third Party Services
These services can set cookies on our site and have their own privacy policies, which we do not control.
- Google Analytics, which tells us how the site is used. Google’s privacy policy is at policies.google.com/privacy
- Google reCAPTCHA, which protects our forms from spam. Covered by the same Google privacy policy.
Changing Your Mind
You can review or change your cookie choices at any time using the cookie settings link in the footer of every page. Withdrawing consent is as straightforward as giving it, and it takes effect immediately for anything set from that point on.
You can also manage cookies in your browser, where you can block them, delete the ones already stored, or ask to be warned before one is set. Blocking all cookies will stop parts of this site and most others from working properly. The help pages for your browser will tell you how, and there is general guidance for the public on the ICO website at ico.org.uk.
Changes To This Policy
We update this policy whenever the cookies on our site change, and we check it at least once a year. The date at the top shows when it was last updated.
Contact
If you have a question about cookies on our site, email hi@altytude.fitness. If you are unhappy with our answer you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
